A page’s meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click.
It should be directly relevant to the page it describes, and unique from the descriptions for other pages..
Meta tags provide information about the webpage in the HTML of the document. … They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the
and <description> elements.<br /> <span id="qa-how-do-i-add-a-meta-description"></span></p><h2 id="how-do-i-add-a-meta-description">How do I add a meta description?</h2><p>How to write a great meta descriptionKeywords: do make sure your most important keywords for the webpage show up in the meta description. … Write legible, readable copy: this is essential. … Treat the meta description as if it’s an advert for your web-page: make it as compelling and as relevant as possible.More items…•</p><div class="mb-5"><iframe src="https://youtube.com/embed/rzxnwSR3i8A" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-how-do-i-choose-meta-keywords"></span></p><h2 id="how-do-i-choose-meta-keywords">How do I choose meta keywords?</h2><p>The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies.<br /> <span id="qa-does-google-use-keywords-for-seo"></span></p><h2 id="does-google-use-keywords-for-seo">Does Google use keywords for SEO?</h2><p>At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.<br /> <span id="qa-are-meta-keywords-important"></span></p><h2 id="are-meta-keywords-important">Are Meta keywords important?</h2><p>Meta keywords are types of meta tags in the HTML source code of a webpage. They describe the content of a website shortly and concisely, and are therefore important indicators of a website’s content to search engines.</p><div class="mb-5"><iframe src="https://youtube.com/embed/ClXTdjsXKFU" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-how-can-i-see-my-full-meta-description"></span></p><h2 id="how-can-i-see-my-full-meta-description">How can I see my full meta description?</h2><p>If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.” A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags would be.<br /> <span id="qa-does-google-use-meta-keywords"></span></p><h2 id="does-google-use-meta-keywords">Does Google use meta keywords?</h2><p>Google and other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used in the pages content, title and meta description. Disregard the keywords meta tag all together and focus on your titles, descriptions, and on page content.<br /> <span id="qa-what-is-the-use-of-meta-keywords"></span></p><h2 id="what-is-the-use-of-meta-keywords">What is the use of meta keywords?</h2><p>Meta tags are used “behind the scenes” of a website page to communicate information about that page to search engine crawlers. The Meta Keyword tag is used — or more accurately, was used — to let Google and other search engines know which keywords were most relevant to the content of a given web page.</p><div class="mb-5"><iframe src="https://youtube.com/embed/6CGnO4fIdXI" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-how-do-you-use-meta-tags"></span></p><h2 id="how-do-you-use-meta-tags">How do you use meta tags?</h2><p>Definition and Usage The<meta> tag defines metadata about an HTML document. Metadata is data (information) about data.<meta> tags always go inside the<head> element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings.<br /> <span id="qa-what-is-a-custom-meta-tag"></span></p><h2 id="what-is-a-custom-meta-tag">What is a custom meta tag?</h2><p>Meta tags present information about a page to web browsers and other digital agents. Most meta tags contain a “name” attribute and a “content” attribute. Some types of meta tags are defined by HTML standards, while others are defined by third-party services such as Google, Facebook, and Twitter.<br /> <span id="qa-what-is-meta-viewport"></span></p><h2 id="what-is-meta-viewport">What is meta viewport?</h2><p>Without a viewport meta tag, mobile devices render pages at typical desktop screen widths and then scale the pages down, making them difficult to read. Setting the viewport meta tag lets you control the width and scaling of the viewport so that it’s sized correctly on all devices.</p><div class="mb-5"><iframe src="https://youtube.com/embed/nngMYJvFMJM" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-is-meta-description-a-ranking-factor"></span></p><h2 id="is-meta-description-a-ranking-factor">Is Meta description a ranking factor?</h2><p>Meta descriptions are not a direct ranking factor in search engine results. However, because they appear as snippets with your search listing, they have a profound impact on click through rate (CTR) from SERPs. And this is a ranking factor. … And this data is factored into your rankings.<br /> <span id="qa-what-makes-a-good-description"></span></p><h2 id="what-makes-a-good-description">What makes a good description?</h2><p>Good descriptive writing includes many vivid sensory details that paint a picture and appeals to all of the reader’s senses of sight, hearing, touch, smell and taste when appropriate. … Good descriptive writing uses precise language.<br /> <span id="qa-how-many-characters-should-a-meta-description-be"></span></p><h2 id="how-many-characters-should-a-meta-description">How many characters should a meta description be?</h2><p>160 charactersThe general rule of thumb for maximum meta description length is 160 characters for desktop and 120 for mobile.</p><div class="mb-5"><iframe src="https://youtube.com/embed/81deLWy4nb8" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-how-do-you-write-a-meta-description-in-2020"></span></p><h2 id="how-do-you-write-a-meta-description-in-2020">How do you write a meta description in 2020?</h2><p>Now let’s look at tips for writing and optimizing them.Shoot For A Meta Description Length Under 1000px. Google will truncate meta descriptions longer than a certain length. … Use Your Main Keyword In Your Meta Description. … Start With A Question, Then Show You Have The Solution. … Include A Bonus.<br /> <span id="qa-do-you-need-a-meta-description-for-every-page"></span></p><h2 id="do-you-need-a-meta-description-for-every">Do you need a meta description for every page?</h2><p>Don’t let your consultant or toolset fool you, it is not critical to have a meta description on every page, or even close to every page. When auditing your site for meta descriptions, differentiate between those pages that do and don’t need them and only maintain those that are necessary.<br /> <span id="qa-how-do-i-create-a-meta-tag"></span></p><h2 id="how-do-i-create-a-meta-tag">How do I create a meta tag?</h2><p>Start SimpleStep 1 – Adjust the title in the source – HTML Title Tag. The first phrase you will see and will click on as a result in the search engines is the title. … Step 2 – Add a relevant description – meta description tag. … Step 3 – Make sure your page works on mobile devices. … Step 4 – Bring it all together.</p><div class="mb-5"><iframe src="https://youtube.com/embed/Z7W3Qgscn0I" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-are-meta-keywords-still-relevant-2020"></span></p><h2 id="are-meta-keywords-still-relevant-2020">Are Meta keywords still relevant 2020?</h2><p>Yes, they do, but not all Meta tags can help you in 2020. In my experience, if you want to rank high in Google in 2020 then you also need to focus on high-quality content and user satisfaction. The main goal of this post is to explain which Meta tags are good to go with and which are simply dead and have no use.<br /> <span id="qa-what-is-a-good-meta-title"></span></p><h2 id="what-is-a-good-meta-title">What is a good meta title?</h2><p>Furthermore, your meta title should give users a brief, concise and comprehensible impression of what the page is about and why it is relevant for them. Terms that don’t provide any information on the page content, such as “Welcome” or “Home”, should be avoided.<br /> <span id="qa-how-do-i-optimize-meta-description"></span></p><h2 id="how-do-i-optimize-meta-description">How do I optimize meta description?</h2><p>Support meta descriptions with strong page titles.Use the keyword but don’t overuse it.Place the keyword near the front of the title.Focus on readers, not just search engines.Show benefits and value.Include your brand name when relevant.Write 50 to 60 characters.Write unique page titles for each page.<br /> <span id="qa-does-google-use-html"></span></p><h2 id="does-google-use-html">Does Google use HTML?</h2><p>2. Browser Compatibility. In another official webmaster support page, Google encourages the use of valid HTML in order to ensure proper rendering of web pages. … Valid HTML code will help assure that your site renders well across all browsers, including the version GoogleBot uses for rendering websites.</p><div class="mb-5"><iframe src="https://youtube.com/embed/0OIEeZukjiQ" width="740" height="520" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div><p><span id="qa-what-are-meta-titles-and-descriptions"></span></p><h2 id="what-are-meta-titles-and-descriptions">What are meta titles and descriptions?</h2><p>What Are Page Titles and Meta Descriptions? Page titles and meta descriptions are two separate pieces of HTML code that should be found on every page of the internet. Like a book, they tell you the title of the page you’re on and a summary of that page.<br /> <script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"At least for Google's web search results currently (September 2009), the answer is no.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-does-google-use-keywords-for-seo'\u003eread more\u003c/a\u003e"},"name":"🖐Does Google use keywords for SEO?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Meta keywords are types of meta tags in the HTML source code of a webpage.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-are-meta-keywords-important'\u003eread more\u003c/a\u003e"},"name":"🖐Are Meta keywords important?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-a-good-meta-description'\u003eread more\u003c/a\u003e"},"name":"🖐What is a good meta description?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Meta tags provide information about the webpage in the HTML of the document.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-a-meta-tag-example'\u003eread more\u003c/a\u003e"},"name":"🖐What is a meta tag example?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"How to write a great meta descriptionKeywords: do make sure your most important keywords for the webpage show up in the meta description.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-i-add-a-meta-description'\u003eread more\u003c/a\u003e"},"name":"🖐How do I add a meta description?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-i-choose-meta-keywords'\u003eread more\u003c/a\u003e"},"name":"🖐How do I choose meta keywords?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Meta tags present information about a page to web browsers and other digital agents.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-a-custom-meta-tag'\u003eread more\u003c/a\u003e"},"name":"🖐What is a custom meta tag?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Without a viewport meta tag, mobile devices render pages at typical desktop screen widths and then scale the pages down, making them difficult to read.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-meta-viewport'\u003eread more\u003c/a\u003e"},"name":"🖐What is meta viewport?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Meta descriptions are not a direct ranking factor in search engine results.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-is-meta-description-a-ranking-factor'\u003eread more\u003c/a\u003e"},"name":"🖐Is Meta description a ranking factor?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Good descriptive writing includes many vivid sensory details that paint a picture and appeals to all of the reader's senses of sight, hearing, touch, smell and taste when appropriate.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-makes-a-good-description'\u003eread more\u003c/a\u003e"},"name":"🖐What makes a good description?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-can-i-see-my-full-meta-description'\u003eread more\u003c/a\u003e"},"name":"🖐How can I see my full meta description?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Google and other search engines no longer consider the keywords meta tag, but they are smart enough to figure out what keywords and phrases have been used in the pages content, title and meta description.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-does-google-use-meta-keywords'\u003eread more\u003c/a\u003e"},"name":"🖐Does Google use meta keywords?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Meta tags are used “behind the scenes” of a website page to communicate information about that page to search engine crawlers.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-the-use-of-meta-keywords'\u003eread more\u003c/a\u003e"},"name":"🖐What is the use of meta keywords?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Definition and Usage The \u003cmeta\u003e tag defines metadata about an HTML document.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-you-use-meta-tags'\u003eread more\u003c/a\u003e"},"name":"🖐How do you use meta tags?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Yes, they do, but not all Meta tags can help you in 2020.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-are-meta-keywords-still-relevant-2020'\u003eread more\u003c/a\u003e"},"name":"🖐Are Meta keywords still relevant 2020?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Furthermore, your meta title should give users a brief, concise and comprehensible impression of what the page is about and why it is relevant for them.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-is-a-good-meta-title'\u003eread more\u003c/a\u003e"},"name":"🖐What is a good meta title?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Support meta descriptions with strong page titles.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-i-optimize-meta-description'\u003eread more\u003c/a\u003e"},"name":"🖐How do I optimize meta description?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"2.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-does-google-use-html'\u003eread more\u003c/a\u003e"},"name":"🖐Does Google use HTML?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"160 charactersThe general rule of thumb for maximum meta description length is 160 characters for desktop and 120 for mobile.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-many-characters-should-a-meta-description-be'\u003eread more\u003c/a\u003e"},"name":"🖐How many characters should a meta description be?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Now let's look at tips for writing and optimizing them.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-you-write-a-meta-description-in-2020'\u003eread more\u003c/a\u003e"},"name":"🖐How do you write a meta description in 2020?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Don't let your consultant or toolset fool you, it is not critical to have a meta description on every page, or even close to every page.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-do-you-need-a-meta-description-for-every-page'\u003eread more\u003c/a\u003e"},"name":"🖐Do you need a meta description for every page?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"Start SimpleStep 1 – Adjust the title in the source – HTML Title Tag.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-how-do-i-create-a-meta-tag'\u003eread more\u003c/a\u003e"},"name":"🖐How do I create a meta tag?"},{"@type":"Question","acceptedAnswer":{"@type":"Answer","text":"What Are Page Titles and Meta Descriptions? Page titles and meta descriptions are two separate pieces of HTML code that should be found on every page of the internet.\u003ca href='https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html#qa-what-are-meta-titles-and-descriptions'\u003eread more\u003c/a\u003e"},"name":"🖐What are meta titles and descriptions?"}]}</script></p></div></article><div class="entry-social"><div class="social-buttons"><span class="social-button social-button--vkontakte" data-social="vkontakte"><span data-counter="vkontakte"></span></span><span class="social-button social-button--facebook" data-social="facebook"><span data-counter="facebook"></span></span><span class="social-button social-button--telegram" data-social="telegram"></span><span class="social-button social-button--odnoklassniki" data-social="odnoklassniki"><span data-counter="odnoklassniki"></span></span><span class="social-button social-button--twitter" data-social="twitter"></span><span class="social-button social-button--whatsapp" data-social="whatsapp"></span></div></div><meta itemprop="author" content="Jekyll1911"><meta itemscope itemprop="mainEntityOfPage" itemType="https://schema.org/WebPage" itemid="https://shoponsave.com/qa/quick-answer-how-many-characters-is-a-meta-description.html" content="Quick Answer: How Many Characters Is A Meta Description?"><meta itemprop="dateModified" content="2020-12-31"><meta itemprop="datePublished" content="2020-12-31T15:20:53+03:00"><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization" style="display: none;"><meta itemprop="name" content="shoponsave.com"><meta itemprop="telephone" content="shoponsave.com"><meta itemprop="address" content="https://shoponsave.com"></div></main></div><aside id="secondary" class="widget-area" itemscope itemtype="http://schema.org/WPSideBar"><div class="sticky-sidebar js-sticky-sidebar"><div id="wpshop_widget_articles-1" class="widget widget_wpshop_widget_articles"><div class="widget-articles"><article class="post-card post-card--vertical"><div class="post-card__body"><div class="post-card__title"><a href="https://shoponsave.com/qa/what-is-model-in-keras.html">What Is Model In Keras?</a></div><div class="post-card__description"> Is TensorFlow and keras same? 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